PDF Download Retro: The Culture of Revival (FOCI)By Elizabeth E. Guffey
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Retro: The Culture of Revival (FOCI)By Elizabeth E. Guffey
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Flares are in. Flares are out. Flares are back again. Fads constantly cycle and recycle through popular culture, each time in a slightly new incarnation. The term ‘retro’ has become the buzz word for describing such trends, but what does it mean? Elizabeth Guffey explores here the ambiguous cultural meanings of the term and reveals why some trends just never seem to stay dead. Drawing upon a wealth of original research and entertaining anecdotal material, Guffey unearths the roots of the term retro and chronicles its evolving manifestations in culture and art throughout the last century. Whether in art, design, fashion or music, the idea of retro has often meant a re-emergence of styles and sensibilities that evoke familiar touchstones of memory from the not-so-distant past. Guffey explores how and why the past keeps coming back to haunt us in a variety of forms, from the comeback of Art Nouveau nearly fifty years after its original decline, to the infusion of Art Deco into the kitsch glamour of Pop art, to the recent popularity over 1980s vogue. She also considers how advertisers and media have employed the power of such cultural nostalgia, using recycled television jingles, familiar old slogans and famous art to sell a surprising range of products.An engrossing and wholly unprecedented study, Retro reveals how the past is embedded in the future of contemporary art and culture.
- Amazon Sales Rank: #2155138 in eBooks
- Published on: 2013-02-26
- Released on: 2013-02-26
- Format: Kindle eBook
Review "What happens when a stylistic revival is neither merely ironic nor flooded with sentimentality? Elizabeth Guffey considers retro's resistance to modernist progressive cheerleading and, in fact, its rewriting of modernism itself. Deftly drawing from popular culture, consumerist trends, and design history, Guffey has created a great read and a challenging history in her brave, dizzying, and entirely useful study." (Maud Lavin, professor of Visual and Critical Studies and Art History, Theory and Criticism, The School of the Art Institute of Chicago, and author of Clean New World: Culture, Politics, and Graphic Design 2006-06-26)"[An] enjoyable exploration of retro chic. . . . Guffey offers an intriguing investigation of our seduction by the past." (Christopher Hirst The Independent 2006-10-27)"Provides an interesting take on the various rapidly recycling revivals of the late 20th century. . . . A thought-provoking read - it weaves in lots of fresh and stimulating material which adds to our understanding of the complexities of post war cultural life." (Catherin Croft Building Design 2006-10-20) "In this informative and lively book, Elizabeth Guffey cuts through the ambiguities of the term retro and examines its roots, evolution and myriad manifestations. . . . Throughout, the book seeks to understand how and why the recent past has been transformed into a revolving door of pop historicism. . . . Based on considerable original research and including rich anecdotal material, the book is aimed at all readers interested in retro as well as twentieth-century art, design and consumer culture." (Concept for Living 2007-01-22)
About the Author
Elizabeth Guffey is associate professor of art and design history at Purchase College, State University of New York and is also vice president of the Design Studies Forum. She is the author of Drawing an Elusive Line: The Art of Pierre-Paul Prud’hon, and writes regularly on the history and criticism of nineteenth- and twentieth-century art and design.
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