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Marketing ResearchBy Donald R. Lehmann, Sunil Gupta, Joel H. Steckel
PDF Download Marketing ResearchBy Donald R. Lehmann, Sunil Gupta, Joel H. Steckel
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For upper-level undergraduate/graduate-level courses in Marketing Research. These renowned members of the academic community offer a textbook that was written with the intent of being more instructive and less encyclopedic than its competitors. Marketing Research tells a story and is more practical in terms of real world applications. It provides students with a complete analysis of benefits and pitfalls of various research methods and contains state-of-the-art and up-to-date coverage of marketing research related topics. It offers the professor and student up-to-date coverage of the latest marketing research issues.
- Sales Rank: #1680953 in Books
- Published on: 1997-12-15
- Original language: English
- Number of items: 1
- Dimensions: 9.09" h x 1.52" w x 7.51" l, 1.10 pounds
- Binding: Paperback
- 950 pages
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